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In 1848, gold was discovered in California. People came from all over North America. They hoped to make their fortunes. Unfortunately, not many of the miners became very rich. But a lot of people came to sell them the things that they needed. One young man who was there to sell was called Oscar Levi Strauss. He had come to America in 1847, with many immigrants from Europe. In 1850, he arrived in San Francisco to work in a shop. One day, the door opened, and a miner came in. His clothes were terrible, particularly his trousers! ?Look at these,? he said. ?I bought them six months ago and now they are full of holes!? Levi Strauss asked why. The miner explained, ?We work on our knees most of the time.? Levi Strauss thought for a moment. ?What you need is some really strong material. Now we have some canvas. It?s used to make tents. If we make your trousers out of canvas, I?m sure they won?t get holes!? Levi Strauss took the miner to a tailor who made the trousers. The miner came back to his camp in the mountains. His friends looked at his new trousers and laughed. ?You won?t laugh when you see how strong they are!? said the miner. He was right. The next time the miner?s friends went to San Francisco they went to Levi Strauss?s shop to buy some of the new canvas trousers. They told their friends, and their friends told their friends ... you can imagine the result. So many people wanted to buy Levi Strauss?s canvas trousers that he had to start a workshop to make them. They were called ?jeans?, because the canvas that they were made from was known as ?toile de G?nes?. G?nes is the French for Genoa, in Italy, where the canvas was produced. Cowboys as well as miners began to ask for Levi?s jeans. He had to build factories. The thousands of rolls of mater ial he received were not all the same colour. He decided to dye them all blue; that is why they are called ?blue jeans? . When Oscar Levi Strauss, the poor immigrant from Europe, died in 1902, he left 6 million, enormous donations to good causes, and money for poor students at the University of California. Today, poor students still get money from his fortune!
4.2. The miner?s trousers got worn out quickly because he usually worked on his knees.
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